About Fragrame

Hi, my name is Alice. In 2019, I moved into my very first apartment. While decorating, I made a trip to Ikea and came home with an orange tree. My window faces south — the perfect spot for it to grow and thrive. Not long after, COVID swept through the world, and I found myself locked down in my beautifully decorated little home. Honestly, I didn't mind. Spring had arrived, and I spent my days basking in the warm sun by the window, my orange tree beside me.

In early April, it bloomed — and the scent was unlike anything I had ever experienced. Orange blossom. Pure, intoxicating orange blossom.

It got me wondering: are there perfumes that capture this smell? Until that moment, I had only ever explored mainstream fragrances — D&G's Light Blue, Elizabeth Arden's Green Tea, Chanel's Chance, and Hermès' Un Jardin sur le Nil.

That curiosity led me to Jo Malone. Still mass-market, but noticeably more distinctive. Then came Byredo. I picked up Mixed Emotions — and the name couldn't have been more fitting. The opening hits you like an ashtray; bold, smoky, almost off-putting. But give it a moment, and something extraordinary emerges underneath: the warm, nostalgic comfort of a freshly baked berry pie straight from your mom's kitchen. How do you walk away from something like that? After Byredo, I fell deeper into the niche fragrance world. Baccarat Rouge 540 was everywhere at the time — I held out on buying a full bottle, perhaps out of sheer stubbornness against the hype, but I won't pretend the sample didn't delight me. There's something undeniably special about it. Then came Diptyque. Then Penhaligon's. Then over 100 samples from houses spanning the globe. Until I found something that stopped me in my tracks — something equally unique, and far more accessible.

In 2022, I stumbled upon a street festival and discovered my first perfume oil. It smelled like a chilled glass of semi-sweet sparkling wine, handcrafted by an artisan who poured genuine love into every drop. A 3 ml bottle — $15 or $20 — and yet it felt like the most personal fragrance I had ever owned. It took up permanent residence in my purse.

From that point on, any time I needed a moment of escape — from deadlines, noise, the relentless pace of everyday life — I'd reach in, dab a little on my wrist, close my eyes, and let it take me somewhere else. A cherry blossom garden. A breezy coastline. A quiet path lined with lilacs.

So, what makes perfume oils so special?

For one, the scent unfolds gently rather than announcing itself — but the sillage lingers for hours. Intimate enough not to overwhelm those around you, yet rich enough to be a private indulgence that's entirely your own.

For another, the ingredients tend to be kinder — to your skin and to the planet.

They're also wonderfully portable. Tuck one into even your smallest bag and take it anywhere life takes you.

And perhaps best of all — they won't break the bank.

It's this passion that inspired me to open this store. One day, I hope to take it further — perhaps a roving physical shop on wheels, where you can smell before you commit. For now, every purchase here means you're championing a small artisan and the craft they've built with their own hands.